Bud Light

Bud Light Provides Lift For Snow Sports

The slopes have always been a popular destination for consumers, but skiing and snow sports have expanded in recent years. For its part, Bud Light has helped support this growth through sponsorship of the United States Snowboarding Team. And Bud Light’s support doesn’t stop there. For years, Bud Light has also sponsored and activated around some of the nation’s best ski resorts. Alignment with these properties provides various opportunities for Bud Light to connect with its core consumers and Bud Light's partnership with the Ride Shakedown is no exception.